Client: Michael Caniglia
Role: Marketing / Social Media Chairperson
Brief: Develop and execute an integrated promotional strategy including advertising, personal selling, and social media.
The Aruna Project is an organization that works to free, empower, and employ women trapped in sex trafficking in Southern India.
I created graphics and composed content that encouraged viewer participation, resulting in more shares and engagement.
Memes were very well received and helped to spread information in a humorous way.
I used Twitter to reach more students via retweets from significant university organizations and individuals.
BuzzFeed
The BuzzFeed quiz was created to answer our most asked question of “How can I help?” and encouraged participants to share the quiz and their results with their friends.
Results
Through increased efforts in social media, paid advertisements, and personal selling, the Aruna Project 5K hosted 130 runners and raised over $4,000, an increase of 8.3% from the previous year.
Schoen by Design 