Client: Hileman Group

Role: Analysis, Theming, Graphic Design

Brief: Analyze previous years micro site, flesh out new ‘space’ theme idea, and design fliers and landing page

 

Hileman Group is a digital marketing agency located in Cleveland, Ohio.

 

Landing Page Design

After analyzing the performance of the previous year’s landing page, I designed a new landing page to solve the issue we had seen with mobile turnover rates by including a “remind me to apply later” section. This section only appears on the mobile version and will send applicants an email link reminding them to apply via desktop where they are more likely to have a copy of their resume saved.

 

The landing page was coded by the Hileman Group development team and utilizes parallax movement to give the feeling of floating through space. View the landing page in action here.

 

Career Fair Fliers

The goal for the newly designed fliers was to make them easier to read and easier to distinguish the different internship tracks from each other. I accomplished this by color-coding each track and integrating unique characters I designed as internship track ‘mascots’.

The fliers are printed on heavy-weight card stock and feature a spot gloss finish over the “Launch your internship with Hileman Group” text.